Get a real-time warning while there's still time to respond, not after the story has already spread.
By the time a PR problem is obvious enough to notice manually, it's usually already spreading. Reviewing mentions by hand doesn't scale, and it's hard to tell a real backlash from a handful of loud complaints until it's too late to matter.
The gap between 'first sign of trouble' and 'everyone already knows' is where a crisis is still manageable. Losing that window because no one was watching in real time is the single most expensive reputation mistake a team can make.
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View PricingAs soon as mention volume or negative sentiment crosses your configured threshold — since collection is continuous, that can be well before a story would show up in a scheduled report.
Bot and troll filtering runs before crisis thresholds are evaluated, so a coordinated fake pile-on is less likely to be mistaken for genuine, widespread negative sentiment.
Whoever you configure in Alert Settings — a recipient email, a Slack channel, a Teams channel, or an n8n workflow that can route it anywhere else.
Yes — thresholds are configurable per your own tolerance rather than fixed, so you can tune for signal over noise.