A single, honest, always-current read on how your brand is actually perceived online.
Most teams only find out what people think of their brand when someone forwards a screenshot. Between scheduled reports, reputation awareness is a guess — pieced together from whatever anyone happened to notice that week.
You can't manage what you don't measure. Without a consistent baseline, it's impossible to tell whether a bad week is a real trend or normal noise, and impossible to prove reputation work is actually paying off over time.
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View PricingThe Health Score is a single 0-100 composite of sentiment, volume, engagement, credibility, and recovery signals — a summary number, not just a positive/negative percentage.
It's recalculated fresh on every crawl, since mention collection runs continuously rather than on a fixed reporting schedule.
The score breaks down into weighted components (sentiment, volume, engagement, credibility, recovery), so a change can be traced to which underlying signal moved, not just the final number.
No — ongoing awareness is the point. Knowing your baseline reputation makes it much easier to notice a real deviation early, rather than only checking in during a crisis.