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Glimpse

Share of Voice vs. Share of Mind: What Every Brand Should Know

Benchmark your brand's mention frequency against competitors and translate voice share into market authority.

KI
Karan Iyer✓Growth Strategist, Glimpse
May 4, 2024|6 min read
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Share of Voice Insights

Benchmark your brand's mention frequency against competitors and translate voice share into market authority.

What is Share of Voice?

Share of Voice (SOV) measures the percentage of mentions your brand receives compared to all competitors in your space. Tracking SOV shows how loud your brand's voice is in the industry conversation, which is directly correlated to market share.

Translating Voice into Mindshare

Being loud is only half the battle. If your mentions are negative, a high Share of Voice can be damaging. You must benchmark SOV against sentiment to ensure your brand is building a positive, trusted reputation in the minds of customers.

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